November 21, 2005

The Bostwick-Braun Company Deploys Ennovative’s Drop-ship Commerce Software Solution

Ennovative Establishes Leadership in Solutions for Real-time Catalog Publishing and eCommerce

Jacksonville, FL – Ennovative, Inc (www.ennovative.com), a leading provider of catalog publishing and ecommerce software, today announced that The Bostwick-Braun Company, a leading wholesale distributor of hardware products, has deployed Ennovative’s enAble Drop-ship Commerce software solution to offer it’s customers an even broader selection of products from their website.

The Bostwick-Braun Company, of Toledo, Ohio, one of the oldest full-service, general-line hardware/industrial distributors in the country, uses leading edge technology to keep the top line of the business growing and at the same time, keep the bottom line strong. The Ennovative enAble Drop-ship catalog solution will enable Bostwick-Braun to offer it’s customers a broader selection of products over the internet without incurring additional warehousing or inventory costs.

"We've been extremely pleased with Ennovative’s performance on our different ecommerce initiatives," said Bill Bollin, president and CEO of The Bostwick-Braun Company. "Our new drop-ship catalog software solution was configured and deployed in a very short amount of time. The integration of the system with our AS400 System went very smoothly."

By using Ennovative’s enAble Drop-ship Commerce software solution, Bostwick-Braun expects to significantly increase revenues and provide an on-line customer experience that will provide a significant competitive advantage.

"Ennovative demonstrated the ability to accurately understand our requirements and successfully deploy a solution that exactly meets those needs. Ennovative truly functioned as a member of the Bostwick-Braun team," Bollin added. "They not only worked with our company’s best interests in mind, they kept within the agreed budget and didn’t surprise us with unexpected cost increases."

"Investment in world class information systems has been a key to Bostwick-Braun’s success," said Raj Jha, CEO of Ennovative. "They recognized that an extensive drop-ship product catalog offering is key to providing value to their customers."

About The Bostwick-Braun Company
The Bostwick-Braun Company is a wholesale hardware distributor, supplying both retail and commercial/industrial customers throughout a 10-state region. They are one of the oldest and largest full-service general-line distributors in the country. Established in 1855, The Bostwick-Braun Company is Toldeo, Ohio’s third oldest business. Their reputation extends nationwide because they strive to give the best service the industry has to offer. Boswick-Braun employee-owners are committed to excellence, innovation and professionalism. For more information about The Bostwick Braun Company, visit www.bostwick-braun.com.

About Ennovative, Inc.
Ennovative, Inc (www.ennovative.com) is a leading provider of real-time marketing and sales software solutions. Ennovative enAble, the company’s flagship product, leverages product information-related assets to create real-time, customer driven, marketing and sales opportunities across multiple channels and media. Ennovative has implemented real-time marketing and sales solutions for a number of organizations including Orgill, BMC West, the National Retail Hardware Association (NRHA), Safety Marketing Services, Distribution America and Fox Electric Supply Company.