March 20, 2006

Safety Marketing Services Delivers Hagemeyer’s Safety Products Catalog on CD-ROM Utilizing Software and Services from Ennovative, Inc.

Ennovative's Virtual Catalog Solution Turns Product Information into Profits

Jacksonville, FL – Ennovative, Inc (www.ennovative.com), a leading provider of catalog publishing solutions, today announced that Safety Marketing Services (www.safetymarketingservices.com), a leading marketing services company for the industrial safety marketplace, has used Ennovative’s Virtual Catalog offering to produce a CD-ROM product catalog for Hagemeyer.

Hagemeyer is a leading international business-to-business distributor of Electrical materials and Safety and other Maintenance, Repair and Operations (MRO) products to electrical contractors in the construction and installation business and industrial users in Europe, North America and the Asia-Pacific region (primarily Australia). Their Safety Products CD-ROM will enable them to reduce the cost of printing and shipping when compared to a paper catalog. Along with cost savings, Hagemeyer also sees this as a vehicle that will demonstrate their technical expertise to customers that demand a new way to shop for products.

“We were extremely pleased with Ennovative’s performance on this project,” said Ross Kaye, Vice President of Operations for Safety Marketing Services. “With the Hagemeyer Safety Catalog CD-ROM, we were under a tight deadline and Ennovative delivered on-budget and ahead of schedule.”

Ennovative’s enAble Virtual Catalog offering allows Hagemeyer to offer their customers a realistic view of printed catalogs via the internet or CD-ROM. Some of the key features of enAble Virtual Catalog include - simulated page turning, keyword searching, zooming, and hyper linking. These features help improve the overall customer experience and make it easier for your customers to purchase from you.

Ennovative creates virtual catalogs from existing PDF documents, enabling companies to leverage their existing print materials to generate even more excitement and new opportunities. The conversion process retains 100% of the original formatting and ensures a consistent look and feel for print, online, and CD-ROM delivery without the long wait involved in downloading a large PDF file. Customers enjoy the speed, familiarity, and ease-of-use of virtual catalogs.

Ennovative’s enAble Virtual Catalog solution is a complete one stop solution for CD-ROMs including CD-ROM duplication services, jacket design / printing and assembly.

“Hagemeyer’s Safety Products catalog on CD-ROM will enable the company to leverage the paper catalog that we recently completed for them using Ennovative’s enAble solution in new and exciting ways without any additional work,” Kaye added. “Delivering catalog’s on CD-ROM is yet another way SMS can help an industrial safety products company reach new customers.”

“Our partnership with Safety Marketing Services is extremely synergistic,” said Kerry Young, Chief Commercial Officer of Ennovative. “They are a recognized leader in catalog production and marketing solutions and are able to use our solutions to provide maximum value to the Industrial Safety Products marketplace.”

About Safety Marketing Services
Safety Marketing Services is a marketing services company for the Industrial Safety Products Marketplace. They specialize in custom catalogs but also offer websites, professional photography, business cards and other marketing material Industrial/Safety distributors would need. Their reputation extends nationwide because they strive to give the best service the industry has to offer. Safety Marketing Services is committed to excellence, innovation and professionalism. For more information about Safety Marketing Services, visit www.safetymarketingservices.com.

About Ennovative, Inc.
Ennovative, Inc (www.ennovative.com) is a leading provider of catalog publishing and ecommerce software solutions. Ennovative enAble, the company’s flagship product, leverages product information-related assets to create real-time, customer driven, marketing and sales opportunities across multiple channels and media. Ennovative has implemented solutions for a number of leading organizations including Acosta, Orgill, Bostwick Braun, BMC West, the National Retail Hardware Association (NRHA), Safety Marketing Services, Distribution America and Fox Electric Supply Company.